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About This Program

How do you turn your love of fashion into a business? Discover the steps. In this flexible online course, Build Your Own Fashion Brand, high school students develop a vision, devise a business plan, build awareness, delve into finances, and gain an understanding of production and delivery. You will learn how to create an elevator pitch that makes a convincing case for your brand in seconds. If you wish to nurture both your artistic and your entrepreneurial sides, this course is for you.

Price: $1,195

Eligibility: For students entering 9th grade through graduating seniors (grades 9-12, ages 13+)

Program Dates: Multiple two- and four-week periods

What You’ll Gain

  • An understanding of the the four P’s of marketing: Product, Price, Place, and Promotion
  • The ability to pinpoint your target customers and use mood boarding to define a brand vision and identity
  • Comprehension of the seasonality of fashion collections, through the runway, presentation to buyers, and social media and other digital outlets
  • Input on your ideas from university mentors
  • The opportunity to meet fellow students from around the world
  • A certificate of completion from Parsons Paris

How You’ll Learn

  • 20 to 25 hours of totally asynchronous instruction and course work, including engaging multimedia, simulations, and assignments on which you will receive guidance and support through video lectures, allowing you to tune in anytime that works for you
  • In-depth video lectures delivered by Parsons Paris professors
  • Regular online live group sessions with a Parsons mentor who will provide personalized direction on assignments and help with ideation for the final project
  • Creation of a final video project in which you present your business plan incorporating executive summary, vision and objectives, market and competitive landscape, implementation plan, and financials
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