Parsons
Brand Identity
PCGA 0201
1691857
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Course Description
Brand identity is much more than logo design—it is the visual representation of a brand to communicate the company mission, vision, and culture. Students envision a product or service and develop a comprehensive brand strategy that includes research, marketing analysis, and design. Knowledge of Adobe Suite (Photoshop, Illustrator, InDesign) is not required but is recommended.Loading...
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