Fashion Entrepreneurship

Course Description

Students aspiring to become entrepreneurs in the fashion industry examine the skills needed to conceive, finance, open, and operate a successful fashion business. Through collaborative research and hands-on practice, students learn the elements of opening a business and navigating the complexities of working with a team. They learn to create business models and structure legal business organizations and explore the details of financing. Prerequisites: none.

Course Length - Online 9 weeks

Learner Outcomes

• Fashion Industry: business structures and organizations.
• Who is the Fashion Entrepreneur? How to catalog strengths, skill sets. Leadership. See Opportunities.
• Entrepreneurial traits and responsibility, Networking, SWOT Analysis.
• How to spot emerging Business Trends: Technology, Sustainability, Collaborations, Disruptors.
• How to finance a start up, what’s needed. Crowdfunding. Investors. Grants. Incubators.
• A new idea. Running proof of concept.
• Why do so many fail. Leadership, Financing, Vision, Branding, Growth, Risk. 
• Business model ideas. From online, to stores, to wholesale only. Combining multiple interests and passions.
• Future of fashion entrepreneurship.
• Product Supply Chain.
• Branding.
• Market Research – advantages and disadvantages.
• The Business Plan – skills.
• Online fashion business: importance of social media and consistent branding and networking.

Additional Information

Benefits:

• Recognize and create business opportunities.
• Understand the entrepreneurial process.
• Demonstrate understanding of entrepreneur traits and competitive advantages.
• Identify market research and branding importance.
• Engage in business plan strategy and writing strategic content.
• Define Fashion Business Opportunity.
• Identify Target Consumer.
• Build a strength in the market.

Applies Towards the Following Certificates

• Fashion Business Certificate : Elective Courses
• Fashion Design Certificate : Elective Courses