Fashion PR and Marketing Certificate

About This Certificate

Learn innovative strategies that make fashion brands stand out in a crowded market. In this certificate program, students learn about new methods adopted by brand marketers and PR professionals to engage consumers and attract new audiences, including storytelling, creating social connections through influencers and celebrities, and experiential marketing. Students explore ways to transform consumer desires into a deep connection with a brand. This program gives students hands-on experience with tools and strategies including pop-ups, guerrilla marketing, national campaigns, strategic partnerships, talent procurement, and budgeting—ready to apply directly to their work or brand.

marketing and PR methods experiential and influencer marketing talent relations promotional strategy guerilla marketing

What You’ll Gain

• Understand experiential and influencer marketing as a powerful marketing/PR tactic for brands
• Gain marketing tools to promote brand awareness locally and nationally
• Analyze current case studies through real-time activities, past case studies and why they are moving the needle
• Develop the skills of processing and executing ideas through workshop and brainstorming sessions
• Explore brand and PR promotion tools within talent relations and influencer marketing channels
• Strategize brand ambassador programs and key tactics to raise brand awareness and equity during marketing campaigns
• Develop the ability to brainstorm and implement a talent procurement and experiential strategy for brands
• Develop skills to properly present to a client during strategy proposals

What You’ll Earn

After completing the certificate requirements, you will be able to download and print a copy of your certificate and share it with your network. Your personal certificate will be accessible from your Student Portal.

Who Should Enroll

• Entrepreneurs looking for new approaches to promote their brand
• Marketers who wish to diversify their digital skills to support business growth
• Fashion Business professionals looking to add a tool to their toolkit
• Professionals interested in moving to a career in fashion marketing

How You’ll Learn

• Engaging video lectures and interviews with industry experts
• Direct interaction with faculty practitioners at the top of their fields
• Online collaboration in small classes, supported by video conferencing
• Project-based learning focused on developing real-world skills and portfolio assets