This course is an immersive introduction to the fashion industry and the role of the merchandiser in a fashion apparel company. The course reviews merchandising principles and techniques used, including product development, planning, editing, sourcing, and decision making. Students also acquire a working vocabulary of industry terminology. The course offers a New York perspective: We explore the relationships between design, production, and marketing through an overview of the traditional New York Garment Center. We also examine the fashion incubators recently developed for area fashion designers and craftspeople.
NOTE: This course requires students to bring a modern computer laptop to class to complete course assignments. The New School provides all degree and credit-seeking students (enrolled in the current term) with subscriptions for the full Adobe Creative Cloud suite of applications.
- Analyze the evolution of merchandising in the apparel industry and the managing of private label programs in the retail/fashion industry
- Define the responsibilities of the apparel merchandise/ product manager
- Gain an understanding of the product development process
- Utilize good business principles and management techniques to solve complex merchandising and product management problems/issues
- Gain an understanding of the product development process as it functions in a global manufacturing environment and marketplace
- Realize the importance of knowing the "target market" to determine the wants and needs
- Explore the many career options and positions in the fashion industry
This course is one offering from our Parsons Summer Intensive Studies program. For more information on schedule, registration, and refund policies, see program details.