Graphic design is the visual language of everyday life, used in everything from magazine ads to film titles to product packaging. In this course, students are introduced to the fundamentals of visual research, composition, typography, and the organization of information. A key goal for all students is learning to develop powerful concepts. Students address a series of design problems through concept-driven solutions that explore 2D and digital making. The role of typography in design is explored in depth, with an emphasis on the selection of the most appropriate typeface for each project. Students are introduced to digital tools, including the Adobe Creative Cloud.
NOTE: This course requires students to bring a modern computer laptop to class to complete course assignments outside of scheduled computer lab times. The New School provides all degree and credit-seeking students (enrolled in the current term) with subscriptions for the full Adobe Creative Cloud suite of applications.
By the successful completion of this course, students will be able to:
- Acquire, articulate, and apply specialized terminology and knowledge relevant to graphic design and typography including relationships to other disciplines and to contemporary global issues
- Design Process - Successfully employ the design process to investigate, conceptualize and generate relevant solutions for design problems
- Verbal Presentation - Clearly convey comprehensive and meaningful information about a body of work and professional career path
- Acquire and demonstrate aptitude using design-specific software
- Produce designs that communicate to a diverse audience through a demonstrated understanding and fluency of expressive forms
- Develop an overall understanding of the book as form, as well as the role of the book in history
- Acquire basic skills and techniques to create different book structures and several binding methods