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Course Description

Graphic design is the visual language of everyday life, used in everything from magazine ads to film titles to product packaging. In this course, students are introduced to the fundamentals of visual research, composition, typography, and the organization of information. A key goal for all students is learning to develop powerful concepts. Students address a series of design problems through concept-driven solutions that explore 2D and digital making. The role of typography in design is explored in depth, with an emphasis on the selection of the most appropriate typeface for each project. Students are introduced to digital tools, including the Adobe Creative Suite.
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