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Course Description

Tap into the enormous potential of social media to effectively elevate your brand and business. In this class, we cover the essentials -- from mapping your strategy, choosing your channels, and crafting viral content to monitoring, measuring, and responding to user activity for best performance. Gain immediate actionable insights and set goals that will have you powering through your core KPIs (we'll explain what those are, too). By the end of this course, you’ll have a solid trove of tips and tools with which to implement your vision and drive results. This is suggested as course number three of five in the Digital Marketing Certificate. Open to all students.

Learner Outcomes

  • Understand how to develop goals, objectives, strategy and tactics for an ongoing social media effort or individual campaign(s)
  • Gain an overview of the six major business-oriented social media channels: Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest
  • Determine how to measure social media progress and results by using KPIs (Key Performance Indicators)

Notes

Benefits:

  • Learn quick tips and tricks to amp up your social postings and improve your social results
  • Learn from industry expert

Applies Towards the Following Certificates

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Enroll Now: Select a section to enroll in

Section Title
Social Media Marketing
Type
Online
Dates
Jan 19, 2021 to Feb 21, 2021
Delivery Options
Course Fee(s)
CE Tuition non-credit $577.00
Faculty/Staff Waiver non-credit $577.00 Click here to get more information
Drop Request Deadline
Feb 10, 2021
Transfer Request Deadline
Jan 12, 2021
Instructors
Section Title
Social Media Marketing
Type
Online
Dates
Apr 05, 2021 to May 09, 2021
Delivery Options
Course Fee(s)
CE Tuition non-credit $577.00
Faculty/Staff Waiver non-credit $577.00 Click here to get more information
Drop Request Deadline
Apr 27, 2021
Transfer Request Deadline
Mar 29, 2021
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