Course DescriptionLearn design fundamentals and concept development as they relate to typography, composition, and color. Discover what makes the difference between ordinary images and powerful, effective graphics. Strengthen your design communication skills and develop your style and vision as you transform your concepts into finished design. The class explores the concept of visual communication in terms of the triad of message, form, and audience. Projects focus on the design process of ideation, research, prototype, solution, and reflection. Students learn traditional media and techniques used in graphic design as well as out-of-the-box thinking that expands the field. The course includes design projects, written response to design, and source imagery collection and critique. Prerequisites: Access to Adobe Suite
Course Length - Online 9 weeks
- Develop a personal process of ideation and concept development
- Use color and pattern to add a more finished quality to the design
- Work with typography both as a stand-alone design element and successfully incorporated with imagery
- Use grids, layers, transparency, framing, hierarchy to inform communication
- Create compositions that apply the Gestalt principles
- Understand the basics of Adobe Illustrator and Adobe InDesign
- Research, identify and develop design targeting specific audiences
- Effectively evaluate and critique work based on objective design principles
- Develop a basic understanding of design forms including typography, text and image, and visual identity
- Recognition of the integral relationship between form and content in design.
- Understanding on a basic level of design concepts such as rhythm and balance, scale, texture, figure/ground, hierarchy, layers, transparency, and grid.
- Ability to brainstorm tactics and methods to solve design problems.
- Develop visual intuition through experimentation.
- Build comfort with the design process of research/collection, concept development, iteration, editing and reflection.
- Build basic analog skills such as collage, photo transfer, drawing and/or printmaking.
- Identify personal voice and interest in design.