Learn design fundamentals and concept development as they relate to typography, composition, and color. Discover what makes the difference between ordinary images and powerful, effective graphics. Strengthen your design communication skills and develop your style and vision as you transform your concepts into finished design. The class explores the concept of visual communication in terms of the triad of message, form, and audience. Projects focus on the design process of ideation, research, prototype, solution, and reflection. Students learn traditional media and techniques used in graphic design as well as out-of-the-box thinking that expands the field. The course includes design projects, written response to design, and source imagery collection and critique. Online section requires access to a scanner. Prerequisites: none.
Course Length - Online 9 weeks
- The basic elements of graphic design: point, line, plane, texture, modularity, rhythm and balance, scale, and figure/ground.
- The grid: layers, transparency, framing, hierarchy.
- Use of color and pattern.
- Gestalt studies organizing black and white circles, squares and lines.
- How to work with type as a stand-alone design element.
- The basics of composition: how to incorporate type successful with imagery.
- Develop a basic understanding of design forms including typography, text and image, and visual identity
- Recognition of the integral relationship between form and content in design.
- Understanding on a basic level of design concepts such as rhythm and balance, scale, texture, figure/ground, hierarchy, layers, transparency, and grid.
- Ability to brainstorm tactics and methods to solve design problems.
- Develop visual intuition through experimentation.
- Build comfort with the design process of research/collection, concept development, iteration, editing and reflection.
- Build basic analog skills such as collage, photo transfer, drawing and/or printmaking.
- Identify personal voice and interest in design.