Delve into the business of fashion in New York City, one of the world’s most important fashion capitals. Survey New York City’s industry structure across primary, secondary, and auxiliary markets. Explore the interrelationships between design, production, and marketing as they are practiced here. Examine recent developments in regional production, within and outside of the traditional Garment Center, and the skilled individuals and manufacturers who translate concept into reality. Learn about the rise of local innovative fashion incubators, scaled for the small business venture, that work with fashion designers and craftspeople, and about the start-up economy. Acquire a working vocabulary of industry terminology to employ when communicating your insights. Multiple field trips will be taken throughout the course. Prerequisites: none.
Course Length - Online 9 weeks
- How to navigate the NYC Garment District, materials and resources: textile showrooms and a variety of vendors such as Global Leathers, Kaufman Furs, Studio Bert Forma/European Textiles, Mood Fabrics.
- What is wholesale and retail pricing and how to determine which is best in different circumstances.
- How to communicate with a vendor, supplier or producer of goods: trade talk terminology.
- The history of the NYC Garment Center and the movement in NYC fashion businesses.
- The Garment District Alliance – who they are and what they do.
- Where to find resources for inspiration: Overseas Publishing Review – Pantone Colors, European Fashion Magazines, Textile books, materials for concept development
- Which vendors to examine for quality examples of retail environments: Barney’s for retail and merchandizing, Ralph Lauren Corp: social media group, retail store.
- How to create a resources diary.
- Gain direct exposure to industry professionals representing various categories.
- How to set up a small fashion company: customer, business structure and legal requirements.
- Concept to product timeline
- Develop a basic understanding of how the NYC Garment Center once operated, how it is operating now and how regional and local producers have filled the gap for NYC designers and manufacturers.
- Acquire a working vocabulary of industry terminology to employ when communicating your design and fashion business goals.
- Learn how to resource for materials.
- Develop an understanding the full production cycle, including choosing materials, fabric, trim, and what elements of construction will be needed for a product, timeline and costing.
- Understand the part that individuals (patternmakers, stitchers and sample makers, label makers), and manufacturers play in the process of production.
- Analyze the options of local vs global production, including scale, budget and timeline.
- Develop a basic understanding of the business of fashion, merchandising, marketing and retail.
- Achieve an overall level of comfort in approaching a fashion industry pursuit.
- Have a better understanding of what various career paths entail, having met directly with industry professionals.
- At the completion of the course, how to apply what you have learned to your career interests and objectives.