Parsons
Influencer Marketing and Celebrity Relations
PCFD 0811
5647810
Now Enrolling: Parsons certificate courses and Parsons Academy. Applications are also open for Parsons Summer Intensive Studies courses.
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Course Description
In today’s marketplace, the integration of celebrities and influencers has become vital in brand promotion. Students will have the opportunity to learn core requirements that are necessary in influencer marketing efforts and in raising brand awareness/equity. This includes talent procurement, local and national promotion, and talent endorsements. Students will develop talent procurement strategy and brand promotion tactics in relation to field marketing initiatives, digital/social campaigns, experiential activations, and brand ambassador programming. Through the use of case study analysis and virtual brainstorm sessions, students will learn how to think strategically and workshop innovative tactics in procuring the right brand ambassador or influencers for marketing campaigns and experiential initiatives.
Course Length - Online 9 weeks
Learner Outcomes
- Explore brand and PR promotion tactics through use of talent relations and influencer marketing channels
- Develop an understanding of brand ambassador programs and the importance of it within marketing campaigns
- Develop the ability to brainstorm and implement a talent procurement strategy
- Cultivate target list for a potential influencer marketing campaign
- Develop reporting and metric analytics
- Manage protocol in conjunction with Agents and managers + contracting
- Understand how to properly present talent strategy to a client
- Receive an overview of influencer marketing databases used to cultivate reporting metrics and analytics
- Analyze and explore case studies and current campaigns
Applies Towards the Following Certificates
- Fashion Business Certificate : Elective Courses
- Fashion Design Certificate : Elective Courses
- Fashion PR and Marketing Certificate : Required Course
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