Parsons
Consumer Behavior
PCFD 0805
1014333
Now Enrolling: Parsons certificate courses and Parsons Academy. Applications are also open for Parsons Summer Intensive Studies courses.
Loading...
Course Description
Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
Course Length - Online 9 weeks
Learner Outcomes
- What is consumer behavior, why it is important to the fashion industry.
- How demographics and psychographics are assessed to identify specific consumers.
- Observing behavior with emphasis on research.
- How fashion marketers communicate.
- What is “globalization” and why it is important.
Additional Information
Benefits:
- The importance of consumers and the relationship of them to society.
- The role environmental influences play in behavior.
- Why consumers make different decisions.
- The difference in consumers having different demographics and psychographics.
- How marketers use social media to learn about and communicate with customers.
Applies Towards the Following Certificates
- Fashion Business Certificate : Required Courses
- Fashion Design Certificate : Elective Courses
Loading...
Enroll Now - Select a section to enroll in
Required fields are indicated by .