About This Certificate
Mastering digital marketing opens up a path to success in today’s technology-driven global economy. Our online program equips you with the industry-leading skills you need to develop digital strategies and tactical approaches for effective user acquisition and retention across a range of platforms.
data analysis user acquisition and retention brand storytelling communications strategy social media programmatic buying campaign optimization ROI projection
What You’ll Gain
- An understanding of brand and performance marketing strategies for today’s top digital platforms
- Knowledge of data analysis, KPIs, and desired outcomes
- The steps involved in implementing a digital marketing plan
What You’ll Earn
After completing the certificate requirements, you will be able to download and print a copy of your certificate and share it with your network. Your personal certificate will be accessible from your Student Portal.
Who Should Enroll
- Marketers who wish to diversify their digital skills to support business growth
- Entrepreneurs looking to launch and market their brands
- Professionals interested in moving to a career in digital marketing
How You’ll Learn
- Engaging video lectures and interviews with industry experts
- Direct interaction with faculty practitioners at the top of their fields
- Online collaboration in small classes, supported by video conferencing
- Project-based learning focused on developing real-world skills and portfolio assets
Why The New School?
The professional landscape as we've known it has changed dramatically, and ongoing learning is more important now than ever before. At The New School, we champion every student's creativity and growth. By combining integrated disciplines with collaborative problem solving, we deliver an immersive, transformative learning experience. With the leadership of Parsons School of Design—a globally top-ranked design school—our faculty imparts the critical expertise students need to advance their careers or pivot to a new one in a constantly evolving world.
Begin by completing one of the required courses. This certificate must be completed within two years.