Enrollment Update: Registration is open for all adult and pre-college fall courses.


Course Description

Digital Marketing is an exciting and ever-changing landscape. In this course, we will explore the importance and evolution of digital marketing. See how companies and brands create a digital story and navigate the best digital tools to connect with their consumers. With access to more customer information and data than ever before, learn to identify and differentiate Digital Marketing tools in order to build a successful Digital Marketing communications strategy.

This is course number one of four for those interested in pursuing the Digital Marketing Certificate, but all students interested in digital marketing are encouraged to enroll.

Course Length - Online 9 weeks

Learner Outcomes

  • Understand the importance, evolution and impact digital marketing
  • Analyze digital brand storytelling and communications strategies
  • Examine the impact of digital marketing technologies on consumer experience
  • Identify and assess digital marketing communication channels
  • Create a digital marketing strategy for a selected brand, product, or service

Applies Towards the Following Certificates


Enroll Now - Select a section to enroll in

Section Title
Fundamentals of Digital Marketing and Communications
Oct 09, 2023 to Dec 17, 2023
Delivery Options
Course Fee(s)
CE Tuition non-credit $975.00 Click here to get more information
Faculty/Staff Waiver non-credit $975.00 Click here to get more information
Drop Request Deadline
Nov 12, 2023
Transfer Request Deadline
Oct 09, 2023
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