Digital Marketing is an exciting and ever-changing landscape. In this course, we will explore the importance and evolution of digital marketing. See how companies and brands create a digital story and navigate the best digital tools to connect with their consumers. With access to more customer information and data than ever before, learn to identify and differentiate Digital Marketing tools in order to build a successful Digital Marketing communications strategy.
This is course number one of four for those interested in pursuing the Digital Marketing Certificate, but all students interested in digital marketing are encouraged to enroll.
Course Length - Online 9 weeks
- Understand the importance, evolution and impact digital marketing
- Analyze digital brand storytelling and communications strategies
- Examine the impact of digital marketing technologies on consumer experience
- Identify and assess digital marketing communication channels
- Create a digital marketing strategy for a selected brand, product, or service
Applies Towards the Following Certificates
- Digital Marketing Certificate : Required Courses