Enrollment Update: Registration is open for summer adult courses as well as Parsons Summer Intensive Studies and Parsons Summer Academy. For information about campus policies, visit our COVID-19 Community Guide.


Course Description

Create your real-time digital marketing campaign and take it live. In this course, we will dive into the progression of a marketing plan from brief, to channel selection, to projection of ROI, and apply this expertise to your selected brand and business. We will analyze potential simulations of outcomes and optimization strategies to get you ready to launch your campaign. This course is designed to be the capstone course in the Digital Marketing Certificate. Students that have completed a significant portion of courses in the Digital Marketing Certificate will benefit most from this course.

Course Length - Online 5 weeks

Learner Outcomes

  • Plan your brief, select channels, and project ROI of your digital marketing campaign
  • Learn how to conduct potential simulation of your campaign outcomes
  • Learn how to manage stakeholder expectations
  • Understand how to use optimization strategies

Additional Information


  • Apply the tools and skills you’ve learned through all of the courses in digital marketing certificate to the project of your choosing
  • Take your Digital Marketing plan live!
  • Learn from industry professional
  • Hear from guest experts 

Applies Towards the Following Certificates


Enroll Now - Select a section to enroll in

Section Title
Digital Marketing Campaigns
Jul 10, 2023 to Aug 13, 2023
Delivery Options
Course Fee(s)
CE Tuition non-credit $630.00 Click here to get more information
Faculty/Staff Waiver non-credit $630.00 Click here to get more information
Drop Request Deadline
Aug 13, 2023
Transfer Request Deadline
Jul 10, 2023
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