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Course Description

This course is an in-depth exploration of the business of graphic design and related professional practices, conducted through lectures, demonstrations, research, and studio work. Whether you intend to freelance, work in a small boutique office, or design at a large corporation, this course will help you understand what to expect. The course focuses on common design problems, including pricing, estimates, invoices, client relations, and professional conduct. Prerequisites: none.

Learner Outcomes

  • Understanding of contemporary business models in graphic design
  • Understanding of principles of professional conduct
  • Develop an understanding of common business practices (estimates, invoices, contracts, etc.).
  • Improve your ability to communicate with clients and members of the creative team.
  • Analyze peer and client behavior through listening and observing.
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