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Course Description

A must for every graphic designer, this course guides students through the changing landscape of digital and conventional printing techniques. Created specifically for design students and marketing professionals, this hands-on class explores state-of-the-art printing techniques as well as traditional methods, including offset, screen printing, die cutting, and letterpress. Field trips in and around Manhattan enable students to gain a better understanding of the process. Prerequisites: none.

Course Length - Online 9 weeks

Learner Outcomes

  • How printing is done on substrates in a variety of ways, using diverse techniques and methods.
  • What a printing plant looks like and how the work sent to a printer must be prepared in a specific way. Equipment used in an offset printing plant, prepress glossary, and pressroom procedures. Pressroom conduct: what to do, what to look for.
  • How to deconstruct a corporate ID and reverse engineer it: from finished project to print process and material selection. Descriptions and use of offset printing, foil stamping, die cutting and lamination.
  • Color processes used in printing: Process color vs flat/Pantone color.
  • The sequence of events, the chronological order of steps required before your files are released to a printer for project completion.
  • How to identify assorted print techniques in window graphics on 5th Avenue.
  • What is specialty printing/finishing: screen printing, flexography, die cutting, foil stamping, bindery/basic.
  • What a Stamping and DieCutting facility is like: steel die engraving, on-site die cutting, foil stamping, and embossing.
  • How to run a project: production scheduling, logistics, establishment of client criteria, estimating costs, evaluating what tools to use, make a dummy, talk with your client about money.
  • What makes a job digital vs offset? Inkjet Docutek, Iambda, Vutek, Bubblejet, flatbed and other techniques will be introduced and explored.
  • Digital Printing and Fabrication – digital printing for outdoor media
  • Prepress: Why Macintosh?: document preparation, using Photoshop, InDesign and Illustrator, Imposition, designing for production
  • Process printing vs. printing on uncoated paper
  • Paper/merchant distribution network. All kinds of paper, film on paper manufacturing

Additional Information


  • Become familiar with Offset printing, Paper, Pantone Ink system, Die cutting
  • Foil Stamping and Finishing
  • Understand how to review presented specs and understand which process(s) might best be used to achieve client goals
  • Gain exposure to a variety of methods, practices and research skills crucial for your success.
  • Improved understanding of paper, prepress and printing methods.
  • Establish a method to communicate, both orally and written; different print technology that can be used for graphic design.
  • Develop the protocols for beginning and managing a wide range of print projects.

Applies Towards the Following Certificates


Enroll Now - Select a section to enroll in

Section Title
Print Production in a Digital World
Oct 09, 2023 to Dec 17, 2023
Delivery Options
Course Fee(s)
CE Tuition non-credit $935.00
Faculty/Staff Waiver non-credit $935.00
Drop Request Deadline
Nov 12, 2023
Transfer Request Deadline
Oct 09, 2023
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