Course DescriptionA must for every graphic designer, this course guides students through the changing landscape of digital and conventional printing techniques. Created specifically for design students and marketing professionals, this hands-on class explores state-of-the-art printing techniques as well as traditional methods, including offset, screen printing, die cutting, and letterpress. Field trips in and around Manhattan enable students to gain a better understanding of the process. Prerequisites: none.
- How printing is done on substrates in a variety of ways, using diverse techniques and methods.
- What a printing plant looks like and how the work sent to a printer must be prepared in a specific way. Equipment used in an offset printing plant, prepress glossary, and pressroom procedures. Pressroom conduct: what to do, what to look for.
- How to deconstruct a corporate ID and reverse engineer it: from finished project to print process and material selection. Descriptions and use of offset printing, foil stamping, die cutting and lamination.
- Color processes used in printing: Process color vs flat/Pantone color.
- The sequence of events, the chronological order of steps required before your files are released to a printer for project completion.
- How to identify assorted print techniques in window graphics on 5th Avenue.
- What is specialty printing/finishing: screen printing, flexography, die cutting, foil stamping, bindery/basic.
- What a Stamping and DieCutting facility is like: steel die engraving, on-site die cutting, foil stamping, and embossing.
- How to run a project: production scheduling, logistics, establishment of client criteria, estimating costs, evaluating what tools to use, make a dummy, talk with your client about money.
- What makes a job digital vs offset? Inkjet Docutek, Iambda, Vutek, Bubblejet, flatbed and other techniques will be introduced and explored.
- Digital Printing and Fabrication – digital printing for outdoor media
- Prepress: Why Macintosh?: document preparation, using Photoshop, InDesign and Illustrator, Imposition, designing for production
- Process printing vs. printing on uncoated paper
- Paper/merchant distribution network. All kinds of paper, film on paper manufacturing
- Become familiar with Offset printing, Paper, Pantone Ink system, Die cutting
- Foil Stamping and Finishing
- Understand how to review presented specs and understand which process(s) might best be used to achieve client goals
- Gain exposure to a variety of methods, practices and research skills crucial for your success.
- Improved understanding of paper, prepress and printing methods.
- Establish a method to communicate, both orally and written; different print technology that can be used for graphic design.
- Develop the protocols for beginning and managing a wide range of print projects.
Applies Towards the Following Certificates
- Graphic and Digital Design Certificate : Elective Courses