A must for every graphic designer, this course guides students through the changing landscape of digital and conventional printing techniques. Created specifically for design students and marketing professionals, this hands-on class explores state-of-the-art printing techniques as well as traditional methods, including offset, screen printing, die cutting, and letterpress. Field trips in and around Manhattan enable students to gain a better understanding of the process. Prerequisites: none.
Course Length - Online 9 weeks
- How printing is done on substrates in a variety of ways, using diverse techniques and methods.
- What a printing plant looks like and how the work sent to a printer must be prepared in a specific way. Equipment used in an offset printing plant, prepress glossary, and pressroom procedures. Pressroom conduct: what to do, what to look for.
- How to deconstruct a corporate ID and reverse engineer it: from finished project to print process and material selection. Descriptions and use of offset printing, foil stamping, die cutting and lamination.
- Color processes used in printing: Process color vs flat/Pantone color.
- The sequence of events, the chronological order of steps required before your files are released to a printer for project completion.
- How to identify assorted print techniques in window graphics on 5th Avenue.
- What is specialty printing/finishing: screen printing, flexography, die cutting, foil stamping, bindery/basic.
- What a Stamping and DieCutting facility is like: steel die engraving, on-site die cutting, foil stamping, and embossing.
- How to run a project: production scheduling, logistics, establishment of client criteria, estimating costs, evaluating what tools to use, make a dummy, talk with your client about money.
- What makes a job digital vs offset? Inkjet Docutek, Iambda, Vutek, Bubblejet, flatbed and other techniques will be introduced and explored.
- Digital Printing and Fabrication – digital printing for outdoor media
- Prepress: Why Macintosh?: document preparation, using Photoshop, InDesign and Illustrator, Imposition, designing for production
- Process printing vs. printing on uncoated paper
- Paper/merchant distribution network. All kinds of paper, film on paper manufacturing
- Become familiar with Offset printing, Paper, Pantone Ink system, Die cutting
- Foil Stamping and Finishing
- Understand how to review presented specs and understand which process(s) might best be used to achieve client goals
- Gain exposure to a variety of methods, practices and research skills crucial for your success.
- Improved understanding of paper, prepress and printing methods.
- Establish a method to communicate, both orally and written; different print technology that can be used for graphic design.
- Develop the protocols for beginning and managing a wide range of print projects.
Applies Towards the Following Certificates
- Graphic and Digital Design Certificate : Elective Courses