Study the fundamentals of fashion merchandising principles and the techniques you need to operate as a merchandiser in a successful fashion apparel company or as an entrepreneurial boutique owner. Analyze case studies outlining merchandising strategies used by manufacturers and retailers. Study the impact of consumer behavior and how it leads to forecasting. Learn about "global merchandising where it's effective, and how to determine when it's a good fit. Prerequisite: none.
Course Length - Online 9 weeks
- That key role that a merchandiser plays in a company’s decision-making.
- The history and evolution of merchandising.
- The product development process, business planning, branding, positioning, and development of the “target market”.
- The use of marketing research and trend forecasting; analyzation of the target market via demographic and psychographic data.
- Planning and Control.
- Line Development.
- Costing and Pricing Strategies.
- Supply Chain Management.
- Sourcing and Sourcing Strategies; the impact of “global sourcing” on the fashion industry.
- Understand the tools and technologies used by the Merchandiser and the ability to examine how these tools aid the merchandising process and keep production and planning on track.
- Understand the product development process, planning, decision making, and how it functions in a global manufacturing environment and marketplace.
- Identify and examine the planning, editing and styling of a manufacturer’s collection and the role that the Merchandiser plays in this process.
- Understand the Merchandiser’s role in understanding TQM/total quality management and other quality philosophies that determine merchandising directions.
- Understand the importance of the knowing the ‘target market’, and how it determines the wants and needs of a customer base.
- Develop a unique perspective of future directions in the Merchandiser’s role by examining the impact of technology and global sourcing on the fashion industry.