Enrollment Update: Enroll now in summer non-credit courses and apply for Parsons Summer Intensive Studies courses (international deadline April 1).

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Course Description

Brand identity is much more than logo design—it is the visual representation of a brand to communicate the company mission, vision, and culture. Students envision a product or service and develop a comprehensive brand strategy that includes research, marketing analysis, and design. Knowledge of Adobe Suite (Photoshop, Illustrator, InDesign) is not required but is recommended.
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