About This Certificate
Master innovative strategies that make fashion brands stand out in a crowded market. In this certificate program, students learn about new methods adopted by brand marketers and PR professionals to engage consumers and attract new audiences, including storytelling, creating social connections through influencers and celebrities, and experiential marketing. Students explore ways to transform consumer desires into a deep connection with a brand. This program gives students practical techniques—from pop-ups, guerrilla marketing, national programming, and partnerships to talent procurement, budgeting, mood boards, and brand ambassadors—to apply directly to their work or brand.
marketing and PR methods experiential and influencer marketing talent relations promotional strategizing and tactics guerilla marketing
What You’ll Gain
- Understand experiential and influencer marketing as a powerful marketing/PR tactic for brands
- Develop the necessary marketing tools needed to promote brand awareness both nationally and or locally
- Analyze current case studies through real-time activities, past case studies and why they are moving the needle
- Develop the skills of processing and executing ideas through workshop and brainstorming sessions
- Explore brand and PR promotion tools within talent relations and influencer marketing channels
- Strategize brand ambassador programs and key tactics to raise brand awareness and equity during marketing campaigns
- Develop the ability to brainstorm and implement a talent procurement and experiential strategy for brands
- Develop skills to properly present to a client during strategy proposals
What You’ll Earn
After completing the certificate requirements, you will be able to download and print a copy of your certificate and share it with your network. Your personal certificate will be accessible from your Student Portal.
Who Should Enroll
- Entrepreneurs looking to for new approaches to promote their brand
- Marketers who wish to diversify their digital skills to support business growth
- Fashion Business professionals looking to add a tool to their toolkit
- Professionals interested in moving to a career in fashion marketing
How You’ll Learn
- Engaging video lectures and interviews with industry experts
- Direct interaction with faculty practitioners at the top of their fields
- Online collaboration in small classes, supported by video conferencing
- Project-based learning focused on developing real-world skills and portfolio assets
Why The New School?
The professional landscape as we've known it has changed dramatically, and ongoing learning is more important now than ever before. At The New School, we champion every student's creativity and growth. By combining integrated disciplines with collaborative problem solving, we deliver an immersive, transformative learning experience. With the leadership of Parsons School of Design—a globally top-ranked design school—our faculty imparts the critical expertise students need to advance their careers or pivot to a new one in a constantly evolving world.
Begin by completing one of the required courses or purchasing the certificate as a bundle at a discounted price. This certificate must be completed within two years. Have questions? Call us at 332.239.2292, email email@example.com, or reach out to us via LiveChat.