Industry Snapshot: Digital Marketing

November 3, 2020

In today’s business environment, knowledge is power. As digital media and personal device use grows, new insights about consumers, their habits, behaviors, and needs are changing the ways that businesses both gain access to—and wield knowledge about—how best to reach them. In this context, individuals with the best knowledge of the best and most current digital marketing strategies are a key component to driving the success of a wide range of organizations across industries. According to EMSI which specialized in economic modeling, there is 12.3% projected growth in digital marketing jobs in the United States in the next 4 years.

Want to know how your career or your business could benefit from increasing your digital marketing expertise this exciting new era? Read our industry snapshot below.

Digital Marketing

According to a report from Forrester Research, "By 2023, CMOs will spend nearly $150 billion on search marketing, banner and outstream advertising, instream advertising, and email marketing in the U.S."

With companies looking to increase spending across digital marketing budgets, there has never been a better time to work in digital marketing. Gaining additional knowledge in this sphere can take an active role in generating new professional opportunities, from leveling up your expertise for that promotion or driving traffic to your personal website.

To take a deeper look into a possible digital marketing career, consider the specific hiring positions that need to be filled, what locations are most competitive for this field, and salary ranges of some positions you may find yourself qualified for:

Top Posted Occupations

There’s been a total of 190,983 Unique Job Postings from Jan 2020 to Sep 2020. The top posted jobs are:

  • Marketing Managers
  • Market Research Analysts and Marketing Specialists
  • Sales Managers
  • Public Relations Specialists
  • Advertising and Promotions Managers
  • General and Operations Managers
  • Public Relations and Fundraising Managers
  • Architectural and Engineering Managers
  • Computer Occupations
  • Sales Engineer

(Source: EMSI)

Top Hiring Locations

  • Chicago, IL
  • New York, NY
  • Los Angeles, CA
  • Washington, DC
  • Houston, TX
  • Atlanta, GA
  • Austin, TX
  • Boston, MA
  • Charlotte, NC
  • Denver, CO

Top Salaries

According to EMSI, as of 2020, the median salary for a digital marketing position is $50.8k.

The Skills

The demand for career opportunities in digital marketing can require a range of aptitude and varying kinds of expertise. Workers looking to transition into digital marketing careers should have these hard skills listed below.

  • Digital Marketing
  • Search Engine Optimization
  • Google Analytics
  • Analytics
  • Search Engine Marketing
  • Email Marketing
  • Online Advertising
  • Google Ads
  • HTML (HyperText Markup Language)
  • Lead Generation
  • Web Analytica
  • Marketing Strategy

Build Your Skills

The New School’s Continuing Education Digital Marketing Online certificate is the perfect way to jump-start your career potential with a network of industry professionals, cutting-edge research and strategies to broaden your knowledge base, and opportunities to practice developing your skill set with motivated peers. These 5-6 week courses are offered online for flexibility:

Additional Resources

Check out these additional resources to get your digital marketing career started: 

  • Glassdoor— Search millions of jobs and get the inside scoop on companies with employee reviews, salary ranges, and more.
  • LinkedIn— Apart from allowing users to research companies and individuals directly, LinkedIn lets users search for jobs by industry and location, using their job board. The site also suggests jobs you may be interested in based on the information you’ve provided in your profile.
  • Mashable— Mashable is a multi-platform media and entertainment company and has a job board that helps you search for specific industry jobs.
  • American Marketing Association— The American Marketing Association is a professional association for marketing professionals. It is an essential community for marketers and will connect you to marketing resources and jobs in the industry.

Written by Casey O'Connell.

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