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Course Description

Craft, develop, and pitch your digital marketing plan. In this course students learn how to apply value proposition, identify and analyze brand attributes, and conduct a SWOT analysis for a brand, product, or service of their choosing. Learn from industry experts and guest speakers as you apply theory into practice to create your own digital marketing strategy. This is suggested as course number two of five in the Digital Marketing Certificate. Open to all students.

Course Length - Online 5 weeks

Learner Outcomes

  • Learn best practices for creating a digital marketing plan
  • Understand value proposition and how it relates to pain point, and solving a market need
  • Tools to expertly identify your target audience, and make them pay attention to you
  • What is “messaging”? And how to get it right
  • Use SWOT analysis to determine market opportunity

Additional Information

Benefits:

  • Apply strategies to your own digital marketing plan
  • Create and pitch your digital marketing plan
  • Receive expert feedback as you move forward with your campaign
  • Learn from industry professional
  • Hear from guest experts 
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