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Course Description

Start here to gain an excellent understanding of the exciting and ever-changing world of digital marketing. Explore the evolution of digital marketing - how it began, where it is today, and where it’s heading. Understand the digital marketing ecosystem, and how elements such as strategy, channels, and platforms interconnect. Learn to navigate industry terminologies, core concepts, and methods for creating a successful digital marketing campaign. This is course number one of five for those interested in pursuing the Digital Marketing Certificate, but all students interested in digital marketing are encouraged to enroll.

Learner Outcomes

  • Fundamental concepts of digital marketing
  • How digital marketing fits into a broader outreach effort
  • How a concept develops and is delivered through digital marketing
  • Understand the supply and demand sides of digital marketing

Additional Information

Benefits:

  • Take first steps to creating your own digital marketing campaign
  • Identify key aspects in the practice and creation of digital marketing campaigns
  • Learn from industry professional
  • Hear from guest experts

Applies Towards the Following Certificates

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Enroll Now: Select a section to enroll in

Section Title
The Digital Marketing Ecosystem: An Introduction
Type
Online
Dates
Jan 19, 2021 to Feb 21, 2021
Delivery Options
Course Fee(s)
CE Tuition non-credit $577.00
Faculty/Staff Waiver non-credit $577.00 Click here to get more information
Drop Request Deadline
Feb 10, 2021
Transfer Request Deadline
Jan 12, 2021
Instructors
Section Title
The Digital Marketing Ecosystem: An Introduction
Type
Online
Dates
Apr 05, 2021 to May 09, 2021
Delivery Options
Course Fee(s)
CE Tuition non-credit $577.00
Faculty/Staff Waiver non-credit $577.00 Click here to get more information
Drop Request Deadline
Apr 27, 2021
Transfer Request Deadline
Mar 29, 2021
Instructors
Section Title
The Digital Marketing Ecosystem: An Introduction
Type
Online
Dates
Jun 01, 2021 to Jul 16, 2021
Delivery Options
Course Fee(s)
CE Tuition non-credit $577.00
Faculty/Staff Waiver non-credit $577.00 Click here to get more information
Drop Request Deadline
Jul 05, 2021
Transfer Request Deadline
Jun 01, 2021
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